The carefully worded poster is a clever strategy aiming to appeal to everyone on a common ground. Everyone, mainly women are always trying a new diet or wanting to change bad habits. This sentiment is stretched by this BP advert as they too have undergone massive changes for a better look. A new logo, a a change to their name from British Petroleum to Beyond Petroleum.
This new 'green' approach is an effective way to adapt to the changes demanded by the consumer. All of this is neatly packaged in the one sentence and the excellent choice of the typeface. It also does what its paid to do which is promote BP's new alternatives to their traditional service.
This is a great example of the power of Type and choice of words ,when executed well. Simple, informative and effortless.
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