I was out one evening with a group of friends and one of them pulls out a bottled drink from his bag and my face lights up.
The Desperados bottle is an ordinary bottle,nothing too spectacular here, and with the drink inside it, tequila- made in France, nothing too life changing... the real joy of this bottle rests on the outside of it.
The branded sticker.
It was so aesthetically pleasing I had to peel it off the bottle and take it away with me. The right colours, the right shapes, the right typography, the perfect amount of white space, the right kerning... it just sings well together as a whole. For me anyway.