Exchange

This website is a hybrid of inspiration and social networking. Fashionistas and wannabe models flock on to this website to share their fashion. 

The recycling of ideas is what really captured my attention as each member on the site is committed to looking original and being fashion savvy but from scrolling through the catalogue of images I find that more of them look like replicas of each other than anything. 

Fashion allows individuals to create a visual voice for themselves but ironically, everyone seems to share one voice- though at different pitches. 

Looking at the structure of the website however, the page rarely needs to be refreshed as it relies on the user to continue to scroll down to view more images. This simply action allows for a greater user experience as you can continually see the images without having to waiting for pages to upload.