It's just emotions

Cancer Research: Emotive appeal

Cancer research UK is a leading charity organisation dedicated to beating cancer through research; spending £176m on research a year. Their ground breaking research has saved so many lives so when it comes to asking people to donate towards this, every string needs to be pulled in order to even get people to pause and consider it. 

TV adverts are probably the most annoying parts about having a TV, at least with Sky and other home devices you have the power to fast-forward through them, instead of the traditional channel flicking until your show comes back on. Therefore using TV advertising as the main medium for awareness can be argued to be a gamble and an extremely high risk strategy, because even though you have the potential to reach mass audiences the call to action response is extremely low. 

This 1 minute 1 second  advert depicts real survivors and patients of cancer, and not just the commonly talked about breast cancer but other types of cancer. Not only is the aim to increase awareness but to open up about the harsh reality of the disease; because not everyone is a survivor.The aim is to reach out to the viewer on a more sensitive level. Cancer Research UK’s spokeswoman Lynn Daly said : 'We’ve chosen real people like Anne over actors to emphasise that cancer is not something which happens to ‘other people’, it is around us every day.' 

Overall impact:

When I saw this, I was moved so much I wanted to add it to my blog. It does not traditionally fit the category of film, but it is a snap shot of life. More captivating than any script or CGI effect.